For the last 10 years, I have worked in marketing, and for 6 of those years, I managed a digital agency with clients that wanted to empower their employees to become brand ambassadors. We have created and improved employee advocacy programs. However, at some point, it became clear that more was needed.
Employee advocacy is only the tip of the iceberg. If you want to create a program that would be sustainable and generate better ROI for the company, you need to create value for employees too.
This is how the Employee2consumer framework was born, and it grew into a full-scale strategy. It helps B2B companies and their employees reach their full potential by growing their personal brands, making them thought leaders, and getting the right tactics in place to reach more people and build trust, drive sales, and generate leads.